Sport and social media are now irrevocably intertwined with fans actively engaged with their favourite athletes and sport teams on a regular basis. The World Cup is currently being touted as the biggest social media event ever with millions of fans tweeting, posting and commenting on each live game. It changes so quickly that it can be difficult for sport organizations, coaches and athletes to keep up. With this increased accessibility, it’s important to be aware of the many potential pitfalls and not-to-be-missed opportunities available for your sport organization.
This issue SIRC has compiled information on social media training for athletes, developing a social media policy, how to leverage social media for your next sport event and how to increase fan engagement.
SIRC Newsletter now online: http://www.sirc.ca/newsletters/mid-June14/index.html