Marketing is something everyone should be doing, even at a minimal level to create awareness of your team or athlete and to gain support from administration, parents and communities. When people are aware of you and know your story they will be inspired to get involved; this creates stronger fundraising, higher participation rates and may even get you better facilities.
People are connected now like never before and you can reach them easily and cheaply on their phone or computer using:
- Email – Sign parents and community members to your email list to keep them posted on upcoming events or changes
- Twitter – Tweet action as it happens during a game (increases fan interaction) or announce a match
- Facebook – Create a group for the team, parents, sponsors and community members to join, post personal interest stories
- Website – Develop a strategy for fundraising, post jobs, and recruit players
Check us out on Thursday to read the second part of this blog post on why you should embrace technology by exploring video streaming and web applications for coaches.
References from the SIRC Collection
- A New Era in Coach Development. World Of Soccer Newsletter. August 2011;(58):1-2.
- Bradley K. TO TWEET OR NOT TO TWEET?. Sporting News. September 12, 2011;235(21):20.
- Wedo J. Recruiting Generation Z: Tech savvy coaches have the edge. Coaching Women's Basketball. March 2010;:25.