Tuesday, January 31, 2012

The Power and Peril of Social Media

It is no longer a question of why should an organization use social media, but how should they use it. With social media the possibilities are endless. Social media allows for a sense of community and increases the speed for feedback and results. Organizations can have direct communication with their customers or members, coaches can send out training schedules and tips to their athletes, athletes can instantly inform their fans of their achievements and the list goes on.

With so many choices out there (Facebook, Twitter, LinkedIn, blogger, Flickr, YouTube, …) you need to have a clear understanding of what you want to achieve from social media before you even start. And as with any form of communication you want to ensure you do not get caught up in the instantaneousness of the medium and are still portraying the right message that represents you and your organization.

To help with this, today at the Canadian Sport for Life Pre-Summit Workshops SIRC presents “The Power and Peril of Social Media”.

Learn from experts how social media can help your sport organization achieve its objectives. This will be an interactive session that will be presented by SIRC and Janice Arnoldi.

Janice Arnoldi of Arnoldi:McPherson (Niagara's leading social media strategy company) will provide an overview of uses and applications of social media. Janice has been a partner in a successful web design and social media strategy firm for 13 years, with major business, non-profit and sport clients. Janice is a former radio journalist and worked in media relations/corporate communications for Ontario Hydro and the Canadian Chamber of Commerce. She has taught New Media at the International Academy of Design in Toronto and at Niagara College.

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